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Tools like ChatGPT, Gemini, and Claude are already changing how people discover brands, products, and services.
If you’ve ever asked an AI something like “What are the best Webflow apps?” and seen a list of recommendations, that list was pulled together from the open web, sometimes including your competitors.
So how do you make sure your Webflow site is clear, trustworthy, and structured in a way that LLMs can understand and recommend? Let’s break it down.
How LLMs Find and Understand Websites
Large language models (LLMs) don’t just rely on traditional search engines. They train on massive datasets that include public web pages, structured data, and metadata.
When an AI tries to answer a question, it looks for clues about what your site offers:
- Is this page about a product or a service?
- Are the details up to date?
- Does the content look consistent across the site?
LLMs look for clean signals like clear page titles, headings, and structured data (more on that below).
Why Structured Data Matters
Structured data is basically a set of labels that explains what your page is about.
Imagine you’re walking someone through your website and pointing out details:
✅ “This is a product page.”
✅ “Here’s the price.”
✅ “These are customer reviews.”
That’s exactly what structured data does for AI models.
When you add it, you’re making it easier for LLMs to:
- Recognize your products and services
- Summarize your content accurately
- Include you in recommendations or answer snippets
What Happens If You Ignore It?
If you skip structured data, AIs and search engines will still try to figure out what your site is about, but they’ll be guessing (especially if you website is more visual and has a lot moving sections that might not have a clean structure).
That can lead to:
- Incomplete or outdated details showing up in search and AI answers
- Missed opportunities to be recommended
- Lower credibility compared to competitors with clean markup
How to Optimize Your Webflow Site for LLMs
You don’t need to rebuild your website. Start with these simple steps:
1. Use Clear, Descriptive Titles
Avoid vague page names like “Welcome”. Be specific about what’s on the page.
2. Keep Content Consistent
Make sure product and service names are identical across all pages.
3. Add Structured Data to Important Pages
If you only do one thing, do this. Schema markup is your shortcut to clarity.
4. Share Complete Information
Include details like pricing, reviews, and specs whenever possible.
5. Keep Content Fresh
Update key pages regularly so AIs see current data.
The Best Structured Data Types to Start With
If you’re wondering which schema to focus on first, here are the most useful:
- Product Schema - Describes what you sell, pricing, reviews, and more.
- FAQPage Schema - Helps AIs pull your answers directly into responses.
- Article Schema - Makes your blog content easier to cite.
- Organization Schema - Explains who you are and how to contact you.
How to Add Structured Data in Webflow
Webflow doesn’t include a built-in structured data generator. You have a couple of options:
- Manual JSON-LD - Write the code yourself and paste it into your page settings. It works but takes time and can be tricky to keep updated.
- Schema Flow - Use Schema Flow to build and publish structured data with a simple form, no coding required.
Final Thoughts
Optimizing your Webflow site for LLMs isn’t just about SEO—it’s about making sure your business gets found in the next generation of AI-powered search.
Structured data helps models like ChatGPT understand what you offer, show your content accurately, and recommend you when it counts.
If you haven’t started yet, this is the best time to begin. A little structure goes a long way.
